What Is Amazon A+ Content for Books and How Does It Improve Conversion?

A reader who reaches an Amazon book page may still be uncertain about whether the title suits their interests. The cover, description, reviews and sample provide useful information, but they may not explain the book’s full value clearly.

Amazon A+ Content for books allows eligible KDP publishers to add visual and written modules to a book’s Amazon detail page. These modules can introduce the author, explain the book’s themes, present a nonfiction framework, compare titles in a series or show selected interior features.

A+ Content appears in the “From the Publisher” area of the product page. Its position can vary, and readers may need to scroll before reaching it. Amazon allows published KDP titles and eligible pre-orders to use the feature.

The purpose is not to repeat the book description in a more decorative format. Effective A+ Content answers questions the ordinary listing leaves unresolved.

It can help readers understand:

• Who the book is for
• What experience it offers
• Which themes it explores
• What makes its approach distinctive
• How it relates to other books in a series
• What visual or practical features appear inside
• Why the author is suited to the subject

A+ Content cannot guarantee higher sales. It may, however, support conversion by giving a suitable reader greater confidence before making a purchasing decision.

What Is Amazon A+ Content?

A+ Content is a group of image and text modules added below the main information on an eligible Amazon detail page.

Authors and publishers can build layouts containing elements such as:

• Image headers
• Text panels
• Image-and-text combinations
• Author sections
• Comparison charts
• Series displays
• Book-feature panels
• Interior previews

Amazon currently offers 17 module options, and publishers can use up to five modules in one A+ Content layout.

The available modules create a structured section rather than one unrestricted page.

The publisher selects modules, uploads images, adds text, previews the result and applies the project to eligible ASINs within the same KDP account.

One project can be applied to several formats of the same book or to related books when the content genuinely suits each listing. Amazon permits publishers to add only ASINs connected with their own KDP account.

Where Does A+ Content Appear?

A+ Content generally appears under the “From the Publisher” heading.

It does not replace:

• Cover
• Title
• Subtitle
• Book description
• Author name
• Reviews
• Retail sample
• Price
• Format information

Readers may encounter several elements before reaching the A+ section.

The first screen of the product page therefore remains important. A weak cover or unclear description cannot be repaired entirely through material placed further down the page.

A+ Content works best as part of a complete retail presentation in which:

• The cover attracts the correct reader.
• The title communicates the category.
• The description creates interest.
• The sample demonstrates quality.
• The A+ modules answer further questions.

Which Books Can Use A+ Content?

Amazon states that A+ Content is available for published KDP books and eligible pre-orders. Publishers can create a project and apply it to several book ASINs, including different formats, when those ASINs appear in the same KDP account.

The feature may be useful for:

• Fiction
• Nonfiction
• Children’s books
• Workbooks
• Memoir
• Poetry
• Series
• Illustrated books
• Low-content books

The content strategy should reflect the book.

A novel may focus on atmosphere, themes and character dynamics.

A practical nonfiction book may explain its framework, intended reader and learning outcomes.

A children’s book may show illustration style, character personality and reading level.

A low-content book may use A+ modules to show selected interior pages when the ordinary listing provides limited preview functionality. Amazon specifically identifies A+ Content as one way publishers can show interior images for eligible low-content titles.

A+ Content Must Be Created by Marketplace

A+ Content does not automatically publish in every Amazon store simply because the book is available internationally.

Amazon currently supports A+ Content through KDP across marketplaces including the UK, US, Canada, Australia, Brazil, Mexico, Germany, Spain, France, India, Italy and the Netherlands. Content should be created and submitted for each marketplace in which the publisher wants it displayed.

Amazon may create draft copies for other marketplaces that support the selected language, but the publisher should still review the content and confirm that it is appropriate.

A UK author should consider:

• Language
• Spelling
• Cultural references
• Edition availability
• Series order
• Cover differences
• Market-specific claims

A module referring to a paperback available only in the UK may be misleading when copied to another marketplace where that edition is unavailable.

Use UK English for Amazon.co.uk unless the book’s brand or intended readership requires another language style.

A+ Content Supports Conversion Through Clarity

Conversion occurs when a browser takes the desired purchasing action.

A+ Content may help when it reduces uncertainty.

A reader may be wondering:

• Is this book suitable for a beginner?
• Is it part of a series?
• Does the story contain romance?
• Is the book practical or theoretical?
• Does it include exercises?
• Are the illustrations central to the experience?
• Which title should be read first?
• What qualifies the author to write the book?

A useful module gives the reader information needed to decide.

For example, a business book might include:

A practical framework for first-time managers

• Set clear expectations
• Give useful feedback
• Address conflict early
• Build team accountability

This content communicates the book’s structure without promising impossible results.

A vague module saying “A powerful book that will transform your life” gives the reader little concrete information.

A+ Content Should Not Duplicate the Description

The product description introduces the book and encourages the reader to continue exploring.

A+ Content should deepen the presentation.

Avoid copying the description word for word into an image.

Instead, use each area for a different purpose.

Product Description

• Hook
• Core premise
• Reader benefit
• Genre
• Call to continue considering the book

A+ Content

• Visual explanation
• Themes
• Framework
• Series comparison
• Author background
• Interior features
• Reader suitability

Repeated information wastes valuable space and may create a poor browsing experience.

Amazon’s guidelines warn against unnecessary or repeated content, along with grammatical errors, excessive capitalisation and the misuse of formatting.

Choose One Clear Objective

Before designing modules, decide what the A+ Content needs to achieve.

Possible objectives include:

• Explain the book’s framework
• Introduce a fiction series
• Clarify the target reader
• Show the illustration style
• Establish author authority
• Demonstrate practical features
• Compare related books
• Present themes and emotional tone
• Show interior design

Do not try to communicate every possible benefit in five modules.

A clear sequence is easier to understand than a collection of unrelated graphics.

For example, a nonfiction layout might follow this order:

• Book promise
• Reader problems addressed
• Main framework
• Author expertise
• Related titles

A fiction-series layout might use:

• Atmospheric title banner
• Series premise
• Main character introduction
• Themes or tropes
• Series comparison chart

Use the First Module to Establish the Main Value

The first module should communicate the most important message quickly.

It may contain:

• Book title
• Short positioning line
• Strong visual
• Central theme
• Primary reader benefit

Avoid beginning with a long biography unless the author’s authority is the main reason readers will purchase the book.

For example:

For managers who want clearer conversations without corporate jargon

This line identifies:

• Audience
• Need
• Tone

A weaker opening might say:

Discover an incredible journey unlike any other

The second version could apply to thousands of books and provides no meaningful positioning.

Present a Nonfiction Framework Visually

A+ Content is particularly useful when a nonfiction book contains a distinctive process or model.

A module can present:

• Three-step method
• Five principles
• Reader journey
• Chapter progression
• Before-and-after understanding
• Main subject areas

For example:

The CLEAR Conversation Framework

• Confirm the facts
• Listen before deciding
• Explain the concern
• Agree on action
• Review progress

The graphic should summarise the concept without giving away the entire book.

Keep labels short enough to remain readable on mobile screens.

The text should match the final manuscript exactly. A framework renamed during editing should also be updated in every retail graphic.

Use A+ Content for Fiction Themes

Fiction modules may communicate:

• Setting
• Character relationships
• Mood
• Themes
• Genre expectations
• Series order
• Selected tropes
• Stakes

A mystery novel might present:

• Isolated setting
• Disappearance
• Unreliable witness
• Family secret
• Investigative partnership

Avoid summarising the entire plot.

A+ Content should increase curiosity without revealing:

• Killer
• Final twist
• Character death
• Secret identity
• Resolution
• Major betrayal

Readers need enough information to recognise the experience, not enough to predict every development.

Explain Series Order Clearly

Readers may hesitate when they cannot tell where a book belongs in a series.

A comparison chart can show:

• Book number
• Title
• Main character
• Setting
• Central theme
• Reading order

Amazon allows comparison charts to include books from the publisher’s own KDP account. Competitor titles cannot be included in these charts.

A simple comparison might contain:

Title	Series Position	Central Story
The Silent Harbour	Book One	A missing journalist
The Winter Signal	Book Two	A coded warning
The Last Crossing	Book Three	A witness returns

Avoid including price, discounts or time-sensitive availability.

The chart should help readers choose the correct book rather than pressure them into purchasing the entire series.

Introduce the Author Strategically

An author module can strengthen confidence when the biography is relevant to the book.

Useful information may include:

• Professional experience
• Research background
• Connection with the subject
• Previous books
• Awards that comply with Amazon’s rules
• Relevant personal experience

For nonfiction, explain why the author understands the reader’s problem.

For fiction, focus on the author’s themes, genre or storytelling interests.

Avoid copying a long conventional biography.

A concise version might say:

“Dr Amara Khan is an organisational psychologist who has spent fifteen years helping new managers handle feedback, conflict and team change.”

This establishes relevant authority.

Do not include:

• Email address
• Phone number
• Postal address
• Website link
• Social-media handle
• Off-Amazon service invitation

Amazon prohibits personal contact information, website links and language intended to redirect readers away from the marketplace.

Show Interior Features When They Affect the Decision

Interior examples may help readers evaluate:

• Workbook layout
• Illustration style
• Chapter design
• Exercises
• Maps
• Tables
• Recipes
• Poetry formatting
• Large-print typography
• Journal prompts

Choose pages that demonstrate genuine value.

Do not show so much material that the A+ section becomes an alternative to buying the book.

Images should be:

• Clear
• Properly cropped
• High enough in quality
• Readable on mobile
• Free from watermarks
• Consistent with the current edition

Amazon accepts JPG and PNG images in RGB colour space, requires each file to remain below 2 MB and prohibits animated images. It also rejects blurry images, watermarks and small text that becomes unreadable on mobile devices.

Design for Mobile Readers

A graphic that looks impressive on a desktop monitor may be impossible to read on a phone.

Mobile readability requires:

• Large headings
• Short copy
• Strong contrast
• Simple composition
• Limited text inside images
• Clear visual hierarchy
• Adequate spacing

Avoid placing a complete paragraph inside a narrow image panel.

Text entered directly into a module is usually more adaptable than text embedded inside a graphic. Image text can become too small when the layout is reduced.

Preview every project in both desktop and mobile formats before submission. Amazon’s A+ Content Manager provides these preview options during the creation process.

Write Useful Alternative Text

Amazon requires descriptive alternative text for uploaded A+ images.

Alternative text supports readers using screen-reader technology.

It should explain the image’s meaningful content.

For example:

Useful alternative text:
“Diagram showing the five stages of the CLEAR workplace conversation framework.”

Unhelpful alternative text:
“Book keyword leadership manager business bestselling guide.”

Amazon warns that inaccurate or keyword-focused alt text that does not describe the image can result in rejection.

Do not use the field as an invisible SEO tool.

Describe:

• People
• Setting
• Diagram
• Book covers
• Text shown in the image
• Relevant visual relationship

Keep the description concise but informative.

Avoid Pricing and Promotional Language

Amazon prohibits pricing, discounts and time-sensitive promotional details in A+ Content.

Restricted examples include:

• Buy now
• Add to cart
• On sale
• Free
• Bonus
• Affordable
• New release
• Latest edition
• Available now
• Kindle Unlimited
• Limited-time offer

The guidelines also prohibit language directing readers to purchase, including phrases such as “get yours now” or “shop with us”.

A+ Content should remain useful over time.

Instead of:

Buy the new paperback today

write:

A practical guide to clearer workplace conversations

The second version remains relevant and describes the book without relying on urgency.

Do Not Include Customer Reviews

Amazon does not permit customer reviews in A+ Content.

This includes:

• Amazon review quotations
• Star ratings
• Reader testimonials
• Private endorsements
• Social-media comments
• Unverified reader reactions

A limited number of quotations or endorsements from well-known publications or public figures may be permitted when the source is identified correctly. Amazon currently allows up to four such quotations in A+ Content.

Editorial-review functionality is managed separately through Author Central where available.

Do not turn a customer comment into an image and assume that the rule applies only to written module text. Restrictions cover both text and images.

Check Awards and Claims Carefully

Awards and endorsements must be presented accurately.

Amazon’s A+ guidelines require qualifying award references to include the awarding organisation and year. Awards more than two years old are not permitted in A+ Content under the current rules. Certification or validation claims also need supporting details.

Avoid unsupported claims such as:

• Number one book
• Top-rated
• The UK’s favourite guide
• Scientifically proven
• Guaranteed results
• Best book in its category
• Trusted by every professional
• The only complete resource

A claim may sound like ordinary marketing language while still requiring evidence or violating the guidelines.

Use specific, verifiable information instead.

For example:

Includes 25 practical reflection exercises

is clearer and easier to support than:

The ultimate life-changing workbook

Do Not Compare the Book With Competitors

Amazon prohibits direct or indirect competitor comparisons in A+ Content.

Do not write:

• Better than other leadership books
• More practical than competing guides
• Unlike ordinary romance novels
• The alternative to [competitor title]
• Other books ignore this issue

Comparison charts may include only other books linked to the publisher’s own KDP account.

Position the book through its own features.

Instead of:

“Unlike other management books, this guide avoids jargon.”

write:

“Clear workplace guidance written in direct, practical language.”

The second version communicates the same benefit without criticising another product.

Secure Rights for Every Image and Text Element

The publisher must have the necessary rights to use:

• Photographs
• Illustrations
• Icons
• Logos
• Quotations
• Fonts
• Charts
• Book covers
• Artwork

Amazon places responsibility on authors and publishers to ensure that uploaded material does not infringe copyright, trade mark, privacy, publicity or other rights.

Keep a rights file containing:

• Stock licences
• Illustration agreements
• Photographer permissions
• Designer contracts
• Quotation permissions
• Font licences
• Logo approvals

Permission to use an image inside the paperback may not automatically cover Amazon retail marketing.

Review the original licence before placing the asset in A+ Content.

Coordinate A+ Content With Sensitivity Reading

A professional sensitivity reader UK authors hire may identify concerns in the manuscript that also affect the retail presentation.

Review A+ modules for:

• Cultural stereotypes
• Disability representation
• Religious imagery
• Skin-tone consistency
• Gender assumptions
• Trauma-focused marketing
• Misleading stock photography
• Decontextualised quotations

A book may contain nuanced representation while its marketing reduces a character to a stereotype.

For example, a novel about migration should not necessarily be advertised using generic images of distress, borders or poverty when the story is primarily about family, ambition and identity.

Include final A+ graphics in the specialist review when representation is central to the book.

Fact-Check Every Retail Claim

Professional nonfiction book fact checking should extend to A+ Content.

Verify:

• Statistics
• Author credentials
• Number of exercises
• Number of case studies
• Awards
• Publication details
• Research claims
• Professional titles
• Historical information
• Series order

A graphic may say that the book contains a seven-stage process even though the final manuscript has six stages after editing.

Such inconsistencies create reader confusion and may violate Amazon’s requirement that descriptive content represent the book accurately.

Create one approved source sheet for all promotional claims.

Use the same checked information across:

• Product description
• A+ Content
• Author website
• Media kit
• Book sell sheet
• Advertising
• Trailer

Do Not Treat A+ Content as Website SEO

Professional author website SEO helps pages become discoverable through search engines.

A+ Content operates within Amazon’s product-page environment.

Do not fill modules with repetitive search phrases such as:

• Best leadership book UK
• Leadership guide for managers UK
• Management book for new managers
• Best manager book Amazon

Keyword repetition weakens the reader experience and may cause content-quality problems.

A+ copy should sound natural and explain the book clearly.

The author website can support broader search discovery through:

• Topic articles
• Book landing pages
• FAQs
• Interviews
• Resources
• Media information

A+ Content should support the Amazon purchasing decision.

Use the Book Sell Sheet as a Planning Source

A professional book sell sheet UK booksellers and libraries receive may contain useful approved information for A+ planning.

Relevant details include:

• Positioning line
• Reader description
• Main themes
• Author credentials
• Series information
• Book features
• Awards
• Format details

Do not copy the entire sell sheet into Amazon modules.

A sell sheet also contains material that should not appear in A+ Content, such as:

• Retail price
• Ordering information
• Distributor contact
• Email address
• Website
• Sales terms

Use the sell sheet to maintain factual consistency while adapting the presentation to Amazon’s restrictions.

Adapt the Book Trailer Strategy

A book trailer script and A+ Content may share the same visual identity, but the two formats serve different purposes.

A trailer uses:

• Movement
• Music
• Voiceover
• Timing
• Suspense

A+ Content is static and should remain understandable without sound.

The same campaign may use:

• Consistent typography
• Related imagery
• Matching positioning
• Shared colour palette
• Similar thematic language

Do not upload screenshots containing:

• Video controls
• External links
• Social handles
• Promotional dates
• “Watch now” directions

A module inspired by a trailer should still function as a complete static composition.

Plan Illustrations Through a Clear Brief

A professional book illustration brief can include separate requirements for A+ Content.

Specify:

• Module dimensions
• Intended marketplace
• Mobile readability
• Character consistency
• Background treatment
• Space for text
• Alternative-text needs
• File format
• RGB colour
• File-size limit
• Rights
• Revision rounds

The illustrator may need to adapt existing interior artwork rather than reuse a full book spread.

A page illustration may contain details that become illegible in a narrow module. A new crop or simplified composition may work better.

Confirm whether the agreement allows:

• Amazon retail use
• Cropping
• Text overlay
• Promotional adaptation
• International marketplaces

Include A+ Assets in Children’s Illustration Budgets

The children’s book illustration cost UK authors calculate should account for promotional adaptations where required.

Additional work may include:

• Character introduction panels
• Series comparison graphics
• Cropped scene artwork
• Background extensions
• New promotional compositions
• Mobile-friendly layouts
• Cover comparison images
• Text-free image versions

Do not assume that the price for a 32-page illustrated book includes unlimited retail marketing graphics.

The illustrator’s contract should explain:

• Number of A+ assets
• Sizes
• Revision rounds
• Licence
• Credit
• Delivery format
• Whether editable files are included

Creating these assets during the main illustration project may produce stronger visual consistency and a more predictable budget.

Use A+ Content for Podcast-Based Books

Authors who turn podcast into a book can use A+ Content to explain what the written edition adds.

Possible modules may highlight:

• New framework
• Updated research
• Additional case studies
• Reader exercises
• Themes drawn from several seasons
• Author reflections not available in the podcast

Avoid suggesting that the book is simply a printed transcript.

A useful positioning line might be:

“Five years of expert conversations developed into one practical framework for better workplace communication.”

Check guest permissions before using:

• Guest photographs
• Names
• Quotations
• Podcast logos
• Episode artwork

Consent to appear on the podcast may not cover Amazon retail graphics.

Mention the Index When It Adds Value

Authors learning how to index a book may use A+ Content to highlight an index when it supports the purchasing decision.

This may be relevant for:

• History
• Business
• Biography
• Professional guides
• Academic trade books
• Local history
• Detailed nonfiction

A module might say:

Designed for continued reference

• Detailed chapter notes
• Subject index
• Practical examples
• Glossary of key terms

Do not feature the index merely to fill a module.

The information should matter to the intended reader.

The final index should already exist before the A+ claim is made.

Create A+ Content After the Book Is Stable

Do not begin final A+ design while the manuscript, title and cover are changing.

Complete:

• Editing
• Fact-checking
• Sensitivity review
• Cover design
• Interior formatting
• Final metadata
• Book description
• Series information
• Publication setup

Late changes can make promotional graphics inaccurate.

For example:

• Title changes
• Cover replacement
• Framework renamed
• Chapter removed
• Author biography updated
• Series number changed
• Illustration revised

Create a written A+ brief after the book’s main commercial and editorial decisions are stable.

Build the Project in KDP

The current creation process begins through the KDP Marketing page.

The publisher selects a marketplace, opens A+ Content Manager and creates a new project. The workflow includes:

• Entering a project name
• Selecting the language
• Adding modules
• Uploading images
• Adding text
• Applying eligible ASINs
• Previewing the layout
• Submitting it for approval

Amazon does not resize uploaded images automatically, so publishers should prepare each file according to the selected module’s dimensions.

Use an internal project name that helps the team identify:

• Book
• Marketplace
• Language
• Campaign version
• Date

The project name itself is not the main reader-facing headline.

Apply the Correct ASINs

Check that the project is linked to the correct:

• Kindle edition
• Paperback
• Hardback
• Large-print edition
• Series title

Content can be applied to multiple eligible formats when it remains accurate for each one.

Do not apply a project showing paperback interior features to an eBook when the digital edition looks substantially different.

A large-print edition may need separate content explaining:

• Larger type
• Trim size
• Format
• Accessibility features

Review each applied ASIN before submission.

Preview the Complete Layout

Check the project in desktop and mobile views.

Review:

• Text size
• Image crop
• Heading length
• Spacing
• Contrast
• Module order
• Cover visibility
• Series sequence
• Alternative text
• Repeated information

Ask someone unfamiliar with the book to view the preview.

Then ask:

• What kind of book is this?
• Who is it for?
• What does it offer?
• Which title comes first?
• Is any text difficult to read?
• Does anything appear misleading?

The answers can reveal whether the content communicates as intended.

Submit Early Enough for Review

Amazon states that compliant A+ Content should appear on the detail page within eight business days after publication, although review may take longer during periods of high volume. Rejected content must be corrected and resubmitted.

Do not submit the project the evening before a major launch and assume it will appear immediately.

Build review time into the campaign schedule.

Possible rejection reasons include:

• Pricing language
• Customer reviews
• Time-sensitive claims
• Unreadable text
• Low-quality images
• Prohibited contact information
• Unsupported awards
• Competitor references
• External links
• Inaccurate alternative text

Review the current guidelines before every submission because platform policies may change.

Measure the Result Carefully

A+ Content may influence conversion, but sales can also change because of:

• Advertising
• Reviews
• Price
• Season
• Media coverage
• Ranking
• Cover changes
• Description changes
• New release timing
• Series promotion

Avoid assuming that every increase or decline is caused by the A+ modules.

A practical evaluation may compare:

• Detail-page traffic
• Advertising clicks
• Sales
• Conversion trends
• Format performance
• Series movement
• Common reader questions

Change one major element at a time where possible.

For example, replacing the cover, rewriting the description and adding A+ Content on the same day makes it difficult to understand which change mattered.

Update A+ Content When the Book Changes

A project should be reviewed when:

• Cover changes
• Series expands
• Author biography changes
• New edition is released
• Interior features change
• An award becomes outdated
• A claim is corrected
• A book is removed
• Marketplace availability changes

Amazon allows publishers to edit existing content and resubmit the updated project for approval.

Maintain editable source files.

Do not keep only flattened images whose wording cannot be changed.

Create a review calendar for long-running series so comparison charts and book covers remain current.

Common Amazon A+ Content Mistakes

Frequent problems include:

• Repeating the product description
• Using tiny text inside images
• Designing only for desktop
• Including prices or discounts
• Writing “buy now”
• Adding customer reviews
• Mentioning Kindle Unlimited
• Using time-sensitive launch language
• Comparing the book with competitors
• Uploading images without the correct rights
• Using keyword-stuffed alternative text
• Applying the same modules to unsuitable formats
• Including external contact details
• Making unsupported bestseller claims
• Showing outdated covers
• Revealing fiction spoilers
• Including too much text
• Using unrelated decorative images
• Failing to proofread
• Expecting A+ Content to repair a weak cover or description

Effective A+ Content is focused, accurate and visually clear.

A Practical A+ Content Workflow

A reliable process may include:

• Confirm that the title or pre-order is eligible.
• Define the main conversion question.
• Review the final cover, description and metadata.
• Identify information missing from the ordinary listing.
• Choose one objective for the A+ project.
• Plan a sequence of no more than five modules.
• Prepare concise copy.
• Fact-check every claim.
• Confirm rights for all assets.
• Review representation and sensitivity.
• Create a visual brief.
• Design images for the selected module dimensions.
• Write accurate alternative text.
• Remove prices, promotions and customer reviews.
• Check awards and endorsements against current rules.
• Build the project in A+ Content Manager.
• Apply the correct ASINs.
• Preview desktop and mobile layouts.
• Proofread every image and text field.
• Submit early enough for review.
• Correct any rejection issues.
• Check the live product page.
• Monitor performance alongside other marketing activity.
• Update the content when the book or series changes.

A+ Content works best when it helps suitable readers make an informed decision.

Its role is not to make the loudest possible sales claim. Its role is to clarify the book’s value through accurate information, thoughtful design and a presentation consistent with the reading experience.

Frequently Asked Questions

Is Amazon A+ Content free for KDP authors?

KDP currently provides the A+ Content creation feature for eligible published titles and pre-orders without a separate module-publishing fee. Authors may still need to pay for design, illustration, copywriting or asset licensing.

Where does A+ Content appear on a book page?

It generally appears in the “From the Publisher” section below the main product information. Its exact position may vary, and readers may need to scroll to see it.

Can authors include Amazon customer reviews in A+ Content?

No. Customer reviews are prohibited. Amazon allows a limited number of qualifying endorsements from well-known publications or public figures when they follow the current attribution rules.

Can A+ Content include prices or purchase instructions?

No. Pricing, discounts, time-sensitive promotions and phrases such as “buy now” or “add to cart” are prohibited.

How many A+ modules can an author use?

Amazon currently offers 17 module types and permits up to five modules in one A+ Content layout.

How long does Amazon take to approve A+ Content?

Amazon states that compliant content should appear within eight business days, although reviews may take longer during high-volume periods. Rejected projects must be corrected and resubmitted.